Babies and changemaking

When speaking to a baby we use different words, change our tone and simplify our message. We goo-goo and we ga-ga. We try and meet the baby where it’s at.

Curiously, we often forget to do the same with other adults.

We assume others know what we know and care about what we care about, we fail to change our tone and message to meet them where they’re at and then we act surprised when our message doesn’t land.

Pausing to consider what’s important to this person? How might I communicate this in a way that will resonate with them? might just be the most effective way to create change.