Customers, clients, colleagues, and collaborators are much more than their title suggests.
They are people with hopes, dreams, fears, doubts, insecurities, loves, desires, goals, experiences, and beliefs.
They have a noise in their head, just like you and me.
What would it look like to treat them as such?
A famous advertising tycoon once said:
“The customer is not a moron, she’s your wife.”David Ogilvy