Stories create context.
Context enables change.
Facts, figures, features and benefits might be impressive (to you) but they almost certainly don’t create change (in us).
Real, human stories on the other hand, are what change is built upon.
And if you’re worried you don’t have a story to tell, I defer to my good friend Jen Waldman, who asserts “every single thing we do has storytelling value”.
What stories might you tell?
