Things that don’t scale

Three questions I’ve been pondering since revisiting this interview with Airbnb co-founder Brian Chesky.

What if the opposite to scaling a project is humanising a project?

What does an 8, 9, and 10-star experience look like when working with you?

Where might it pay to do things that don’t scale?

PS. If this feels like a noodle you want to stir around some more in that brilliant brain of yours, checkout this week’s episode of The Long and The Short Of It.